Elevator Labs: an L.A. start-up building L.A. start-ups – Los Angeles Times

Elevator Labs is one of a growing numbers of start-ups in Los Angeles hoping to raise the profile of L.A.’s tech scene.

But this start-up isn’t making any one specific product. Rather, Elevator Labs is in business of building start-ups.

With $20 million in funding to feed Elevator Labs, the new firm is an incubator looking to start L.A. companies based off of ideas thought up by its founders, two former Virgin Digital executives, Zack Zalon and Brendon Cassidy.

The first idea to make it to market and available to the public is Hello Music, an online marketplace that offers musicians discounts on recording and performance gear and studio time.

Hello Music’s discounts are offered directly from manufacturers and studio owners and on a limited basis. It’s not an online storefront that regularly stocks anything, but rather a deals site aimed at unsigned artists who’d normally be left out of such discounts, Zalon said.

For more than a decade, Zalon and Cassidy have been working together, first at Virgin Digital for more than seven years and for the last five years, running a company of their own called Wilshire Media Group that focuses on product design and development for the entertainment industry.

Elevator Labs, unlike Wilshire, is focused on bringing the ideas Zalon and Cassidy come up with to life.

“What Virgin, and Richard Branson in particular, is incredibly good at is taking ideas that other people have and executing them very well,” Zalon said. “Ideas are really great but it’s execution that really makes the difference. That’s the big thing we learned while working at Virgin and we’ve been primarily doing the same thing with Wilshire Media Group.

“Now, we’re investing in ourselves. Hello music is the first but we have other projects coming and we’re working to build, incubate, fund and execute and launch L.A. companies.”

Although the ideas behind the companies will originate from Zalon and Cassidy, the two entrepreneurs won’t be running every company that comes out of Elevator Labs.

“We literately are starting the companies from nothing but an idea, putting the right people in place and we’re hands-on effectively operating the companies until they are ready to go and be launched to the public,” he said. “Ultimately, we have a team of entrepreneurs that we’re working with to hand the company over to so they can operate the company on their own. And if a company can’t run on its own, we won’t launch it.”


13 Responses to Elevator Labs: an L.A. start-up building L.A. start-ups – Los Angeles Times

  1. Interesing article Thank You very Much!!!

  2. Yeah bookmaking this wasn’t a bad conclusion outstanding post!

  3. Seriously interesting! I absolutely missed this. Awesome exploring web page by the way! Possess a tremendous day!

  4. Wow, this site seems to get a nice ammount of visitors (certainly more than my blog!). Do you actively promote it or is this all from search engine traffic?

  5. Hi. Excellent weblog. Some truly wonderful posts on this website, thank you for contribution.

  6. Hey there! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me. Anyhow, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

  7. Simply wanna tell that this is handy , Thanks for taking your time to write this.

  8. Have you ever thought about including a little bit more than just your articles? I mean, what you say is important and everything. Nevertheless imagine if you added some great images or video clips to give your posts more, “pop”! Your content is excellent but with images and clips, this blog could definitely be one of the best in its niche. Excellent blog!

  9. Nice blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your design. Cheers

  10. I’ve been browsing online more than three hours nowadays, but I never discovered any interesting article like yours. It is pretty worth sufficient for me. In my opinion, if all website owners and bloggers made just right content material as you probably did, the net will likely be a lot more useful than ever before.

  11. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

  12. I must consider the likelihood akin to thanking individual with your specialised instructions We certainly have much played opting for the sites. We’re anxious about the store’s beginning within a family secondary education reports in addition the the complete ground moves could not happen to have been full-blown without any future onto your web site. Basically may just be for any aid to many people, I’ll be gracious to support in what I’ve truly discovered at this point.

  13. Hello my family member! I want to say that this post is awesome, great written and include approximately all significant infos. I would like to see extra posts like this.

Leave a Reply

Your email address will not be published. Required fields are marked *