On July 23rd, the first Los Angeles Swim Week 2015 was launched at the London Hotel, West Hollywood. This remarkable event, spearheaded by Connie Borja, the founder of Amour Swimwear, was collaboratively put on not only to showcase various types of new and unique swimwear from talented designers, but also to share passion and interest among spectators with an affinity for summer fashion.
The event started with an intimate gathering on a lush patio that featured an array of brands and products. Several brands, such as Sunless Beauty: Organic Tanning Spray and Amor Destiny Candle, were exhibited to spectators, and they were welcomed to try samples of various products. Later in the evening, the red carpet buzzed with excitement while designers conducted interviews about their brands.
The invite-only runway show took place at 8:30 and was hosted by the beautiful TV host and travel model, Liz Eddy. Several brands were introduced at the stage, such as Australia’s Rebecca Klodinsky of Frankie by Rebecca, Greece’s Eleni Armanos of BeachFlirt22, and from Los Angeles, Chloe Rose of the designs by the same name, DiMarco Swimwear, Colombian brand Leonisa that have been creating high quality apparel for almost 60 years, Asher Marie Collection from North Carolina, Khongboon Swimwear from Thailand, Swedish brand (based in Milan) Chistina Leonor Lingerie, The 8th Continent swimwear collection (T-8-C) from Japan and Mint Swim from designer and celebrity Draya Michele from VH1. Each collection presented a distinctive style of unique color and texture, showcased by tan and toned models that captivated the audience.
Without a doubt, the vision for LA Swim Week contributes to the development of the swimwear industry, while providing a platform for talented designers with exceptional brands.
LA SWIM WEEK 2015
Written By: Song Ko (The Dia Diaries Videographer)
Chandia Brennen is a Certified Image Consultant and CEO of ItsGood2bME Fashion Consulting and Image Management based in Los Angeles CA, Chandia has been in the Fashion industry for over four years. She has worked for dozens of publications and holds the title of Senior Fashion Editor in both LA and NY. Chandia is a fashion scout for a Design Agency in NY and Brand Ambassador for HairEverywhere Luxury.