After the exhibition, five designers had to present a ready-to-wear collection of twelve outfits each. The show started with the brand L 72 created by a British designer Lee Wood, his opening look was a white dress that had a red bow at the waistband and a few colorful stripes appliqués. The model had white gloves on with red shoes. The silhouette of Lee’s collection was feminine, modern and innovative. The predominately white collection offered splashes of color throughout. However, the most interesting part of his presentation was his attention to detail, which caused his collection to stand out. He masterfully transformed a classic button into a statement item. Our favorite outfit was definitely the all-white layered ensemble shirt paired with a bright orange coat.
L 72 runway collection
The next designer was Giuseppe di Morabito who is from Calabria, Italy. His opening look was a short baby pink, satin dress paired with sneakers that was beautifully adorned with white feathers. The dress also had a very interesting patchwork, a handmade macramé around the neck and bottom. The colors of the collection were: pink, white and green. All the outfits were paired with the same sneakers but in different colors. Giuseppe’s collection had very classic shapes, and because of the music, it almost gave the impression that some of these outfits would be chosen by the modern woman going to an opera.
Standout look: The long sleeve gown made out of lace and pink roses and green leaves embroidery.
Giuseppe di Morabito runway collection
The third designer to present its collection was Luca Sciascia, who is from Turin, Italy. Luca’s strong point is the development of graphics, embroideries and patterns both printed and applied on fabric, which was automatically felt with his opening look. His collection was also classical in terms of lines and silhouette but the fact that it was so colorful and had multiple types of textiles and fabric manipulations caught the audience’s attention.
Standout look: A white top that had black and white pompon appliqués, transparent sleeves with golden stripes paired with black leggings and white sneakers.
Luca Sciascia runway collection
The Chinese born designer Miao Ran was the fourth designer to present his collection at the Who is On Next event in Rome. His first look was a denim ensemble that included slim high waist pants with a high collar jacket and silver heels. His collection had a very straight silhouette and some were close to the T shape and his color palette was mostly dominated by dark blue and white.
Standout look: The dynamic opening look because it is a part of our “must have” summer trends.
Miao Ran runway collection
Last but not least, Blazé Milano owned by three female designers: Corrada Rodriguez D’Acri, Delfina Pinardi and Maria Sole, closed the show. They referenced the past by using long sleeved button jackets that Coco Chanel would probably wear in her twenties or thirties today. The jackets were mixed with pants, denim shorts and dresses. What mostly stood out was the shape of the pockets, which gave the impression that the models’ hands were in a framed door.
After the show ended, one of the members of the jury gave a speech, before welcoming Franca Sozzani to the stage to say a few words. Franca, Vogue Italia’s Editor-in-Chief, reminded the crowd about the events purpose: to encourage the talent of the youth on an international platform with the help of Vogue Italia. She also mentioned that one of the prizes for the winners was the opportunity to sell their collection in 100 countries. The winners were announced right after the speech: Giannico a shoe designer, won first in the accessory department for his capacity to express himself; Lolita Lorenzo won for bags due to her unique usage of African fabrics; and L 72 won the prize for fashion design.
By: Anne- Isabelle Saint- Pierre (The Dia Diaries Milan Fashion Contributor)
Chandia Brennen is a Certified Image Consultant and CEO of ItsGood2bME Fashion Consulting and Image Management based in Los Angeles CA, Chandia has been in the Fashion industry for over four years. She has worked for dozens of publications and holds the title of Senior Fashion Editor in both LA and NY. Chandia is a fashion scout for a Design Agency in NY and Brand Ambassador for HairEverywhere Luxury.