Created in 2005, “Who is On Next” is a contest and a hunting project of new talents in fashion, organized by AltaRoma in collaboration with Vogue Italia. Its goal is to promote creative innovations, young production companies and young designers, on both the national and international fashion scene. All these designers already produce in Italy therefore it allows them to have the label, made in Italy, which is very important in the fashion world since this label indicates that the product has been planned, manufactured and packed in Italy. Made in Italy reflects high quality in fabric and the exquisite specialization of construction, overall the highly coveted Italian elegance.
Last week marked the 11th edition of the contest, which took place at the Palazzo delle Esposizioni in Rome. The doors opened at 10:30 am and the accessories exhibition was the first out of many that the guests could see before finding out the winners. All the accessories were displayed on a wooden table with the names of the designers near the items, and the guest were allowed to take pictures and talk to the designers that were present. The final accessory designers were: Alexander White, Avanblanc by Francesca Calistri, BAMS moda by Ginevra Vitale, Andrea Giordano Orsini and Manuel Romano, Catherine de Medici 1533 by Francesca Pisano, Giannico by Nicolò Beretta, and Lolita Lorenzo by Carol Oyekunle.
Another room showcased an exhibition named: Five + Five which is relevant to “Who is On Next” main goal: supporting talent. Five + Five was about five successful/ known designers endorsing 5 emerging designers. The names of both designers (successful and emerging) were written on a board, and their items were placed next to each other either on small tables in the case of accessories, or on mannequins. The emerging creative directors behind the brands were there to answer questions and to explain their collections. The finalists were: Martine Rose from the UK supported by Thomas Fait from Canada, Carlo Volpi from Italy backed up by Marco de Vicenzo also from Italy, Les petits Joueurs designed by Maria Sole Cecchi from Italy supported by Nicolas Kirkwood from the UK, Paul Andrew from the UK endorsed Fernando Jorge from Brazil and last but not least Matteo Lamandini supported by MSGM designed by Massimo Giorgetti, both designers from Italy.
Chandia Brennen is a Certified Image Consultant and CEO of ItsGood2bME Fashion Consulting and Image Management based in Los Angeles CA, Chandia has been in the Fashion industry for over four years. She has worked for dozens of publications and holds the title of Senior Fashion Editor in both LA and NY. Chandia is a fashion scout for a Design Agency in NY and Brand Ambassador for HairEverywhere Luxury.