Beauty guru’s and fashion enthusiast gathered on Friday August 22nd, 2014 at Club NOKIA in Los Angeles, for the Third Annual NYX FACE Awards, a multi-national competition to find the rising beauty star of YouTube™. The crowd buzzed with excitement in anticipation of the show to commence. Hollywood ‘It’ Girls were also in attendance to celebrate the aspiring makeup artist community, including Actresses Sasha Pierterse (Pretty Little Liars), Chloe Bridges (The Carrie Diaries), Shenae Grimes (90210), and Brandi Cyrus.
Earlier this spring, over 2,000 online beauty gurus entered the NYX FACE Awards. After a series of video challenges, the YouTube™ public narrowed it down to six top finalists, who took to the NYX FACE Awards stage at Club NOKIA to have their work assessed by the esteemed judging panel, to determine the 2014 YouTube™ Beauty Vlogger Of The Year.
Inspired by the ever-growing and enthusiastic community of beauty vloggers on YouTube™ and across the web, NYX Cosmetics first launched the FACE Awards project in 2012 to support and give recognition to this group of rising beauty stars, rewarding them for their passion and creativity. “The NYX FACE Awards competition was created to empower beauty influencers and act as a launch pad for achieving their dreams,” says NYX Cosmetics CEO Scott Friedman. “We are proudly committed to offering this unique platform for beauty vloggers, providing them the opportunity to further develop their talent, support their career growth and gain recognition within the makeup artistry industry.”
Supporters from all over the country were either packed into the venue cheering wildly or glued to live stream coverage of the event. The impressive panel of industry judges included, Celebrity Makeup Artist, Beau Nelson, who has a star studded clientele roster including Nicole Richie, Jessica Alba and Blake Lively, Beauty Director of Teen Vogue, Elaine Welteroth, Target Beauty Concierge Advisor, Kaisha Vega and YouTube™ sensation and ipsy stylist, Promise Phan.
YouTube™ sensations P’Trique and Amy Pham from The Platform, joined forces to co-host the event alongside lead host E!’s Catt Sadler. Each contestant was provided the opportunity to showcase their talent but one Vlogger stood out amongst the pack. NYX Cosmetics announced Adelaine Morin, face and voice behind YouTube™ channel C0OK1EMONSTER, as the Winner of the 2014 Fine Artistry of Cosmetic Elites (FACE) Awards. Morin’s many talents and her ability to resonate with her audience earned her the title of Beauty Vlogger of The Year. Her winning package includes a prize of $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics - and the promise of a budding professional career in makeup artistry and as a beauty influencer.
“When Catt said my name and the crowd started cheering, I started crying. I wish I could have run around the stage, I had so much energy,” says Morin of the moment she was named winner of the 2014 NYX FACE Awards competition. “NYX Cosmetics accepted me when I was a small channel with only 10,000 subscribers and after a whole year, they helped me grow to 400,000 followers. 400,000. That’s WAY too crazy to think about. Out of all the cool, huge YouTube channels, the fans and judges picked me! I had NO IDEA I could achieve this much EVER.”
The Dia Diaries had a minute to catch up with the winner and ask a few questions!
AM: This is such a DREAM! Last year I entered thinking why would I make it; there are so many other talented people. Here I am, a year later…it’s crazy!!!
TDD: What do you intend on doing with winnings?
AM: I’m only 16, so there isn’t much that I can do with $25,000! I already have all the makeup in the world and I get clothes from Target. So I’m going to stay true to what I said last year and donate some of the money to ovarian cancer in honor of my grandmother.
TDD: How has YouTube impacted your life?
AM: It opened so many doors for me! It changes people’s lives! I wanted to be a pilot before I started YouTube, it introduced me to a new passion and I’m so thankful for that.
Log online to www.nyxfaceawards.com to see exclusive content from this year’s FACE Awards competition, including a live stream of the live event.
Chandia Brennen is a Certified Image Consultant and CEO of ItsGood2bME Fashion Consulting and Image Management based in Los Angeles CA, Chandia has been in the Fashion industry for over four years. She has worked for dozens of publications and holds the title of Senior Fashion Editor in both LA and NY. Chandia is a fashion scout for a Design Agency in NY and Brand Ambassador for HairEverywhere Luxury Extensions.